social-media Archives | Foodiensights

I am a marketer and analyst specialized in consumer behavior and the food industry. With a background in international marketing, data science, and neuromarketing, I study how people perceive, choose, and value food products.

The Importance Of Social Media Visuals In The Food Industry
by matteo
November 1, 2025
Modern consumers are increasingly relying on social media for purchase decisions. If in the past text reviews were the validation source, nowadays the goldmine is… Read more: The Importance Of Social Media Visuals In The Food Industry
What are Health Halos? The Dirty Truth Behind Good Marketing
by matteo
October 29, 2025
Health Halo is a cognitive bias whereby one positive claim on a product influences its overall perception by consumers. One single claim like “organic” or… Read more: What are Health Halos? The Dirty Truth Behind Good Marketing
Understanding Consumer Sentiments Towards Protein Powders
by matteo
October 26, 2025
The market for protein foods and supplements has become intensely competitive. Brands are launching new formulas, unique flavors and premium packaging at a rapid pace.… Read more: Understanding Consumer Sentiments Towards Protein Powders