Consumer Guides For Health Foods

Explore detailed comparisons and nutritional analysis of health foods to make smarter choices. Get evidence-based recommendations for products like high-protein, organic, vegan, and sugar-free foods.

Consumer Guides / Neuromarketing

What are Health Halos? The Dirty Truth Behind Good Marketing

Health Halo is a cognitive bias whereby one positive claim on a product influences its overall perception by consumers. One single claim like "organic" or "high protein" makes the product…

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October 29, 2025

I am a marketer and analyst specialized in consumer behavior and the food industry. With a background in international marketing, data science, and neuromarketing, I study how people perceive, choose, and value food products.

What are Health Halos? The Dirty Truth Behind Good Marketing
by matteo
October 29, 2025
Health Halo is a cognitive bias whereby one positive claim on a product influences its overall perception by consumers. One single claim like “organic” or… Read more: What are Health Halos? The Dirty Truth Behind Good Marketing
Understanding Consumer Sentiments Towards Protein Powders
by matteo
October 26, 2025
The market for protein foods and supplements has become intensely competitive. Brands are launching new formulas, unique flavors and premium packaging at a rapid pace.… Read more: Understanding Consumer Sentiments Towards Protein Powders