About Matteo
Hi, I am Matteo! I am a food marketer, consumer behavior analyst and data scientist who works at the intersection of food and data. I combine hands on experience in the food industry with technical skills in marketing automation and software development. Speaking fluently Italian, English, German and Spanish, I thrive in multinational environments.
My experience combines academic teachings with entrepreneurial experiences and technical trainings. I hold a bachelor degree in International Marketing Management, I built and grew a high protein food blog that reached over 3 million followers, and I completed intensive bootcamps in data science, machine learning and AI. Today I work as a marketing automation manager and software developer, and I am studying a master in Neuromarketing.
I am passionate about understanding why people choose, taste and value food the way they do. I research packaging, sensory cues, branding and perceptions to see how they connect with the customer profiles. This is what motivates my writing, my client work and the experiments I run with brands.
About Foodieinsights
Foodieinsights is a research driven blog about food marketing, consumer psychology and marketing analytics. Here you will find concise, science backed posts that cover sensory marketing, packaging strategy, psychology and the latest market trends in the industry.
The site also hosts my original research projects and case studies. These projects range from consumer sentiment analysis to perception tests and observations. Over time the research work becomes a treasure for brands that want strategic recommendations.
Work with me
- Consumer and Market Research – I design and conduct data-driven studies that measure perception, attention, willingness to pay and market trends.
- Consulting on Packaging, Positioning, and Pricing
- I audit packaging, messages, and shelf presence, identifying key improvement areas. I also develop pricing strategies for higher margins and conversion.
- Social Media and Content Strategy – I analyze your brand, competitors, and consumers to create a clear social media strategy. The result is focused messaging and content that builds trust, grows visibility, and drives long-term engagement.
- Workshops and Training – I run tailored sessions for marketing and brand teams that connect neuromarketing theory with real-world application. Each workshop leaves participants with practical tools and experiments ready to implement immediately.